IP Institute Subscribers - Who Are the People Subscribed to Our Website

Our subscribers are a highly diverse group of people ranging from IP experts to business owners and individuals from the general public. All, however, wish to learn more about intellectual property and all want to be informed about the releases of new publications, dates and venues of the forthcoming events, receive our newsletters, and be able to approach to other services and resources offered by the IP Institute.

People subscribed to our website can broadly be divided into four groups:

• Business/industry. Subscribers from this group are not only owners of intellectual property but they are typically also the ones who benefit the most from their patents, designs, copyrights, etc. using them to increase sales, raise brand awareness, boosting customer loyalty, etc. But only under condition that they have the right type of intellectual property protection. And this is where the IP Institute comes to their assistance by providing information on a variety of IP-related issues, offering advice and guidance, organising events and seminars, etc.

• Academia. The IP Institute is regularly conducting research on the latest IP trends and challenges with an aim to develop recommendations for intellectual property owners in regard to a host of issues concerning IP rights and protection. Our findings and conclusions are attracting a lot of attention among academic institutions and organisations, especially those with similar research projects in order to compare and contrast our strategies, methods and results with theirs.

• Legal experts and organisations. Our work, especially our research projects are also of major interest to legal experts and organisations by providing up-to-date information about the latest trends concerning intellectual property. These help them make well-informed decisions and help their clients make the most out of their rights and ensure that their intellectual property is optimally protected.

• Individuals from the general public. These include both intellectual property owners and individuals without intellectual property of their own. The first group is obviously interested in how to protect their IP rights and benefit from their copyrights, patents, designs and other types of IP. The second group, on the other hand, largely consists of private individuals who are interested in IP-related issues due to their academic, professional or personal reasons.